Rank tracking
Track Google positions accurately — by location, language and device.
11 guides
Keyword rank tracking: the complete guide
Keyword rank tracking guide: why one average position hides the position that drives revenue, and the five dimensions — location, device, frequency, features, share of voice — that matter.
Read guideHow to Track Keyword Rankings
Learn how to track keyword rankings the right way: incognito spot-checks, Search Console average position, and location-pinned rank trackers, plus step-by-step setup.
Read guideRank tracking by location: why national averages mislead
Rank tracking by location explained: why a single national average rank misleads any local business and how city and ZIP-level tracking reveals the truth.
Read guideDaily vs weekly rank tracking: which do you need?
Daily vs weekly rank tracking, decided by keyword value not vanity: a tiered model, the noise threshold, and why daily data lets you align drops with deploys.
Read guideWhy do Google rankings fluctuate?
Learn why Google rankings fluctuate, the five real causes of SERP volatility, and how to tell a real ranking drop from normal noise using a simple framework.
Read guideMobile vs desktop rankings: track the one that pays
Track the device that drives your revenue: why one Google index still serves two different SERPs by device, and how to choose mobile vs desktop rank tracking.
Read guideHow to track Google local pack rankings
Track Google local pack rankings the honest way: with a geo-grid of points around your business, not a single position. Method, coverage, and radius explained.
Read guideSERP features explained (and how to track them)
SERP features explained — a working taxonomy of AI Overviews, featured snippets, PAA, local packs and shopping units, plus how to track feature presence and ownership per keyword.
Read guideHow many keywords should you track?
How many keywords should you track? Use a per-landing-page formula and four tiers — revenue, striking-distance, defensive, and competitor-gap — not a magic number.
Read guideShare of voice in SEO: what it is and how to measure it
Share of voice SEO is the percentage of available organic clicks your site captures across a defined keyword set, weighted by search volume and CTR.
Read guideHow to Read Rank Tracking Data and Act on It
Read rank tracking metrics the right way: lead with the distribution and sustained movers, not the average, and pair every position change with SERP and deploy context.
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