Google algorithm updates
Core, helpful-content and spam updates, E-E-A-T, penalties and recovery.
11 guides
Why did my rankings drop? A diagnostic checklist for SEO
A step-by-step diagnostic checklist to find why your Google rankings dropped, from algorithm updates and penalties to technical and SERP changes.
Read guideHow to recover from a Google algorithm update: a 90-day plan
A practical 90-day plan to recover from a Google algorithm update: confirm the hit, diagnose the cause, fix content and signals, and rebuild rankings.
Read guideGoogle spam updates: what they target and how to stay clean
Learn what Google spam updates target, how SpamBrain works, and how to keep your site clean of scaled content, parasite SEO and link spam.
Read guideA history of Google algorithm updates: from Florida to 2026
A clear timeline of Google algorithm updates from Florida and Panda to helpful content and AI-era changes, with the lasting lessons behind each one.
Read guideE-E-A-T for Google: how to prove experience, expertise and trust
Understand E-E-A-T and how to demonstrate experience, expertise, authoritativeness and trust so your content holds up through every Google update.
Read guideGoogle penalty recovery: a step-by-step plan to get rankings back
A practical google penalty recovery plan: diagnose algorithmic vs manual penalties, fix the root cause, and rebuild rankings the safe, sustainable way.
Read guideGoogle manual actions: how to find, fix and get them removed
Learn how to find manual actions in Search Console, fix the underlying violations, and file a successful reconsideration request to lift the penalty.
Read guideThe helpful content update: writing for people, not just search
Learn what Google's helpful content system rewards, why sites lose traffic, and how to audit and rewrite pages to recover with people-first content.
Read guideGoogle core updates explained: what changes and how to respond
Understand Google core updates: how broad core updates re-evaluate content quality, why rankings shift, and the exact steps to respond and recover.
Read guidePanda and Penguin updates: the lessons that still shape SEO
What the Panda and Penguin updates targeted, how they merged into core, and the content and link-quality lessons that still shape modern SEO.
Read guideGoogle algorithm updates: the complete guide to staying ranked
A complete guide to Google algorithm updates: core, helpful content and spam updates, E-E-A-T, penalties and how to protect and recover your rankings.
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