Backlinks
toxic backlinks
8 Jun 2026·7 min read
Toxic backlinks: when to disavow (and when not to)
Toxic backlinks explained: Google doesn't use the term, SpamBrain already ignores spam links, and for most sites the right disavow action is none. Honest decision tree inside.
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backlink audit
2 Jun 2026·7 min read
How to Do a Backlink Audit
A practitioner's backlink audit checklist: map referring domains, recover lost and broken links, fix anchor-text skew, and skip disavow unless a manual action forces it.
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